Sometimes I wonder what it's for a spot: to advertise a brand? To capture the sympathy of the viewer? To cope with competition?
Well .. the new advertising Fiat has opened in me a deep admiration towards both its creator, is its director. Almost never happens to me not to change the channel during TV promotions, a little because I was bored, a little bit because I think that the majority of them are totally useless. This, then, to me is the classic exception that proves the rule. A product, in my humble opinion, comes when the ego of all those who organized his first one is able to touch the chords of feeling. See over three minutes Historical fotogrofie that have shaped the history of Italy accompanied with a voiceover intense and profound as that of Tognazzi, is undoubtedly brilliant.
Why not start to realize, therefore, spot quality, small screen like this? The law of the market is strong, but sometimes oppurtuno would also think that people watching TV is not just an ordinary person and buyer looking for bills!
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